The fastest way to understand AEO is to see it. Here are six common page sections, rewritten so answer engines can quote them.
Good AEO writing answers the question in the first sentence, uses specific facts and makes sense when quoted on its own. The six examples below show common sections before and after an AEO rewrite. The businesses are illustrative; the patterns work for any site.
1. The opening paragraph
BeforeWelcome to our website! We are passionate about helping homeowners and have been serving the community with dedication for many years.
AfterBrightside Plumbing is a licensed plumber in Austin, Texas, offering same-day repairs, water heater installation and drain cleaning. Most repairs are completed in one visit, and call-outs start at $89.
Why it works: it states who, what, where and how much in two sentences. An answer engine can quote it for "plumber in Austin" or "how much does a plumber cost in Austin".
2. Headings
BeforeOur Process · Pricing · Coverage
AfterHow does the repair process work? · How much does a repair cost? · Which areas do you cover?
Why it works: question headings match the questions people type and speak, and tell the engine exactly what each section answers.
3. Pricing
BeforeContact us for a competitive quote tailored to your needs.
AfterA standard website audit costs $490 and takes five working days. Larger sites with more than 500 pages start at $990.
Why it works: "how much" is one of the most common question types. Pages with a clear price or range are quoted; pages that hide it are skipped.
4. How-to steps
BeforeSetting up the app is easy, just download it, create your account and follow the instructions to connect your bank, then you're good to go.
AfterHow to set up the app in 4 steps: 1. Download the app from the App Store or Google Play. 2. Create an account with your email. 3. Connect your bank under Settings, then Accounts. 4. Choose a monthly budget.
Why it works: numbered steps are reused directly as step-by-step answers.
5. FAQ answers
BeforeQ: Do you ship internationally? A: Great question! We love our international customers, so please reach out and we'll see what we can do.
AfterQ: Do you ship internationally? A: Yes. We ship to 32 countries, including the UK, Canada and Australia. International delivery takes 5 to 10 working days and costs from $15.
Why it works: it answers yes or no in the first word, then adds the facts a buyer needs.
6. Comparisons
BeforeBoth plans are great options depending on your needs, so choose the one that's right for you.
AfterThe Basic plan ($9 a month) suits one user and up to 1,000 contacts. The Team plan ($29 a month) adds five users, unlimited contacts and priority support.
Why it works: it compares on the facts people search for: price, limits and features. A small table works even better.
The patterns behind every example
Answer in the first sentence. Start with the subject, not "Welcome" or "Great question".
Be specific. Numbers, prices, places and timeframes.
Make it stand alone. Each paragraph should make sense if it is the only thing quoted.
Structure it. Questions as headings, steps as lists, comparisons as tables.
Want these rewrites for your own page? The Free AEO Checker writes an answer-first paragraph, FAQ and question headings from your page's own content.
Try it on your page
The Free AEO Checker grades your page on 22 checks and writes the fixes for you. No signup.
Frequently asked questions
What is a good AEO example?
A good AEO example is a paragraph that answers a specific question in its first sentence with concrete facts, such as "A standard audit costs $490 and takes five working days," rather than vague marketing language.
Can I use these examples on my site?
Yes, use the patterns. Replace the illustrative details with true facts about your own business.